One of Australia’s most inspirational women, Turia Pitt’s work is dedicated to helping people feel happier, and more confident.

Turia Pitt was caught in a grassfire in 2011 while competing in a 100km ultra-marathon, in the Australian Outback. She suffered burns to 65 percent of her body, lost seven fingers, had over 200 medical procedures, and spent two years in rehabilitation.

Since then, not only did she survive, but went on to write three best-selling books, coached over 40,000 people on her website, competed in the Ironman World Championships, and grew a business that is dedicated to helping people.

Turia’s website is her online home where her followers come to learn more about her and to work with her. Her website represents her personality, her professionalism, and her strong branding gives potential clients confidence that she can help them.

I worked on some sales pages on her site that highlight her bestselling products.


  • WordPress management
  • Page layout design
  • Photo editing
  • Copywriting


  • Eye-catching titles
  • Client testimonials
  • Animated images
  • Image gallery

Project Outcome

Content Management

Thanks to website updates that were part of this project, hundreds of women will get the opportunity to work with one of the most inspirational women in the world. Now her sales pages are easier to navigate, more user friendly, and work perfectly on mobile. Now the pages better at bringing her message across to those women who need it the most.

Business Impact

The easy to use sales pages are filled with all the information that a potential customer is looking for before they decide to buy her products and services.

From client testimonials, to “look inside” images of her books, each page answers all the questions a customer might have. This takes away any doubt in their mind about choosing to work with Turia.

Want your website to be unapologetically you?

Get in touch to create a site that shows the best version of you to the world and convinces people to work with you.